Jan 14 2012

Yatahay Poker Network rebrands itself

written by: Steve under News Comments: Comments Off

The Yatahay Poker Network first came to the public’s attention when the popular online poker room Doyles Room joined the small network late in 2010, switching from the far more prominent Cake Poker Network, and received their second round of mainstream attention in the aftermath of Black Friday when the Yatahay Poker Network underwent its own domain seizures by the DOJ in May of 2011.

Now the small US-friendly network has announced that it will be rebranding itself as the Winning Poker Network (which I must say is a much better brand name for a poker network than Yatahay!) and all of the networks skins now feature .eu and .ag domains.

In May it was revealed that the Maryland DOJ had setup a false payment processing company that had been processing Yatahay payments to US banks totaling millions of dollars. It’s unclear how the rebranding of the company will affect any potential charges that have been leveled against the Yatahay Poker Network by the DOJ.

The network also saw another rebranding a few months back when Doyles Room was purchased by Americas Cardroom. Americas Cardroom was one of the original online poker rooms during the heyday of the industry, and with the acquisition of Doyles Room the Americas Cardroom brand is now back after a lengthy hiatus.

The rebranding of poker sites is not exclusive to the Yatahay Network by any means, the Action Poker Network recently changed its name to the Chico Poker Network, Bodog became Bovada.lv in the US, and Victor Chandler recently announced it would be rebranding itself to BetVictor Poker.

Comments Off - Click Here to Speak Up